Our Strategy
In 2022 Norwich Theatre launched its game-changing Creative Experiences strategy for the theatre and for Norfolk, with social responsibility at its core and truly co-created.
Built on four pillars: Performance, People, Place and Prosperity, it proves our commitment to always seeking to be held accountable through consultation and to remain relevant through co-creation.
Now in its final year, as well as achieving beyond our expectation and realising some long-held ambitions, we are laying the groundwork for the next strategy.
Our Strategic Pillars
1. Performance
A major UK performing arts organisation and our venues being among the largest and most visited in the East of England
2. People
A place of employment, engagement, enjoyment and entertainment for a huge number and range of people
3. Place
A creative force rooted locally, regionally, nationally and internationally
4. Prosperity
A cultural organisation committed to dynamism and achieving positive impact in all that we do
